Graduate Management Certificate Program

Program Agenda

Fall 2022:
Competitive Intelligence

In a world increasingly defined by the exponential growth in computing power, students learn how to design, build, and operate a competitive intelligence program. A competitive intelligence program assesses a competitor’s strengths and weaknesses across products, advertising, and brand platforms upon which digitally-driven strategies and execution tactics are developed, assessed, and modified.

Through a combination of case studies, guest speakers and live working examples of how companies are increasingly using this process, students learn to utilize tools and practical examples to define, gather, analyze, and distribute actionable intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic and tactical decision making for an organization. With these tools, students will be able to assess a company’s external environment, including the industry and relevant competitors, using traditional as well as the technically advanced AI/ML tools to discern elements key to establishing trends and appropriate responses for companies in a variety of industries. The class draws on the students’ experiences as well as information from strategy and related digitally driven disciplines. The class concludes with the schools globally renowned “War Game.”

Fall 2022:
Managing Performance in the 21st Century

The key to sustained competitive advantage in a 21st century, knowledge-based, digital economy is people—and performance management is all about aligning employee attitudes and behaviors with firm goals and performance. Although performance management is a fundamental and important management system, it is often misunderstood and ineffectively implemented. The purpose of this course is to help you design, implement and evaluate successful performance management systems in a digital world. For instance, we will discuss the digitization of performance appraisals, and how to evaluate performance of globally dispersed teams. There will be opportunities to develop awareness of your strengths and weaknesses related to managing employee performance through self-assessments and discussion of the latest evidence-based findings related to each of the topics covered in the course. The course will emphasize application of concepts to real-world situations through demonstrations, case studies, and role plays: each session will give you tools that you can use to help you become a better manager. For instance, you will develop skills in areas such as evaluating employee performance, giving feedback effectively, employee coaching, and managing performance in highly diverse organizations. These are key areas of the instructor’s expertise, and he has published, given workshops and consulted extensively on these topics.